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The subject of this number is the evolution and the practice
of Competitive Intelligence in our scope of interest, with
referring articles to Latin America and Spain.
We began with an article prepared by the PUZZLE directors
that describes the stages and the contributions made from
Spain with respect to the CI. In the first part, one is
fundamentally a revision of detached literature in four
stages: initiation or "discovery" of the concept,
enterprise information, technological intelligence and competitive
intelligence. Next several of the characteristics of the
CI in the country work to finalize some tendencies that
can be manifest in the future. Neither need mention that
the authors are interested in gathering additional impressions
and sources that they can help to make a pursuit of the
evolution of the CI in Spain.
A second work introduces the interesting concept of National
System of Intelligence, providing in parallel examples the
application of the CI since the public land - that is to
say, to initiate of the governments of diverse levels -
in various countries. This text suggests the elements that
a system of that nature should possess and evaluates the
situation in Mexico.
In a third place we present a vision of the practice of
the CI from the perspective of the consultancy originating
from the south cone. It is shown that the activity of the
CI is growing also in that area and that the peculiar difficulties
that can be present are surmountable with initiative and
inventive virtues of the consulting work. We include also
an extract of a round table discussion celebrated in Spain
in a framework of CI from an organization - Gaiker - in
support to the small and medium-size businesses. Diverse
experts expose their opinions to diverse themes of practical
character with useful suggestions of application in other
environments.
In the line of studies promoted since the team of PUZZLE,
we present also a summary of the last work based on a survey
to our subscribers that collects prominent characteristics
of the CI in the Latin American and Spanish environments.
With it we inaugurate a Hispanic Observatory of CI. The
conclusions of the report should serve to contrast and to
guide the activities of CI, and be an element of debate
about the road that our activity should continue in the
future. Neither has to say that we offer PUZZLE as vehicle
of expression of these anxieties.
We trust that this number dedicated to the situation of
the CI in all the Hispanic Community be of your interest
and can offer a vision, although partial, of the practice
of the Intelligence.
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The access to the complete editions
of PUZZLE magazine is by free subscription. With the
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| The
development of Competitive Intelligence in Spain: a
bibliography route, Joaquín Tena Millán
y Alessandro Comai |
| El
desarrollo de la Inteligencia Competitiva en España:
un recorrido bibliográfico, Joaquín Tena
Millán y Alessandro Comai |
| March-April
2005, Vol. 4, No. 16, pp.4-10 |
| - |
This
article describes the evolution of Competitive Intelligence
(CI) in Spain by looking at the specialized literature
available on the subject and analyzing how CI has been
adopted and developed in Spanish firms. The second part
of the article introduces the more important results
of a survey carried out at the beginning of this year.
Multinational firms and best-run firms were studied
and compared against an identical CI framework. The
article concludes with a description of the potential
barriers to the full development of CI in Spain and
some of the conditions required in order for this development
to be achieved. A perspective for the future is also
introduced. |
| - |
Este artículo describe la evolución
de Inteligencia Competitiva (IC) en España
a partir de la literatura especializada disponible
y analizando cómo la IC se ha adoptado y desarrollado
en las empresas españolas. La segunda parte
del artículo introduce los resultados más
importantes de un estudio que se llevó a cabo
a principios de este año. En este estudio se
analizaron, bajo el mismo esquema, empresas multinacionales
y empresas punteras o destacadas en su actividad.
El artículo concluye con una descripción
de las barreras potenciales para el pleno desarrollo
de la IC en España y algunas de las condiciones
requeridas para su desarrollo. También se introduce
una perspectiva de futuro de la IC en España.
|
| Tena
Millán, J. y Comai, A. (2005) "El desarrollo
de la Inteligencia Competitiva en España: un
recorrido bibliográfico". PUZZLE - Revista
Hispana de la Inteligencia Competitiva. Marzo-Abril
2005, Vol. 4, No. 16, pp.4-10 http://www.revista-puzzle.com\puzzle_sum_16.htm |
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| National System of
Competitive Intelligence and Technology: education for
development, Marisela Rodríguez Salvador
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| Sistema
Nacional de Inteligencia Competitiva y Tecnológica:
Educación para una desarrollo, Marisela Rodríguez
Salvador |
| March-April
2005, Vol. 4, No. 16, pp.12-19 |
| - |
In this
document is set in a novel way the concept of National
System of Competitive and Technological Intelligence,
departing from an integrating point of view of the critical
factors of success that contribute to the development
of this activity, presenting a revision to the state
of the subject in Mexico. Finally is presented a reflection
about the education value in this subject for the innovating
development of a country. |
| - |
En este documento se establece de manera pionera
el concepto del Sistema Nacional de Inteligencia Competitiva
y Tecnológica, para ello se parte de una visión
integradora de los factores críticos de éxito
que contribuyen al desarrollo de esta actividad, presentando
una revisión del estado de esta disciplina
en México. Finalmente se presenta una reflexión
sobre la importancia de la educación en esta
disciplina para el desarrollo innovador de un país.
|
| Rodríguez
Salvador, M. (2005) "Sistema Nacional de Inteligencia
Competitiva y Tecnológica: Educación para
una desarrollo". PUZZLE - Revista Hispana de
la Inteligencia Competitiva. Marzo-Abril 2005, Vol.
4, No. 16, pp.12-19 http://www.revista-puzzle.com\puzzle_sum_16.htm |
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| Competitive
Intelligence Projects in Latin America: challengers,
opportunities and possible solutions, Adrián
Álvarez |
| Proyectos
de Inteligencia Competitiva en Latinoamérica:
Desafíos, oportunidades y posibles soluciones,
Adrián Álvarez |
| March-April
2005, Vol. 4, No. 16, pp.20-23 |
| - |
This
article addresses the challenges and opportunities carrying
out Competitive Intelligence projects throughout Latin
America. It also includes some solutions to the aforementioned
challenges from the perspective of a Competitive Intelligence
consulting company, which conducts this kind of project
in the whole Latin American region. |
| - |
Este artículo describe los desafíos
y oportunidades al llevar a cabo proyectos de Inteligencia
Competitiva en toda Latinoamérica, así
como posibles soluciones a los problemas planteados
desde la perspectiva de una consultora en Inteligencia
Competitiva que realiza proyectos en toda la región.
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| Álvarez,
A. (2005) "Proyectos de Inteligencia Competitiva
en Latinoamérica: Desafíos, oportunidades
y posibles soluciones". PUZZLE - Revista Hispana
de la Inteligencia Competitiva. Marzo-Abril 2005,
Vol. 4, No. 16, pp.20-23 http://www.revista-puzzle.com\puzzle_sum_16.htm |
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| Roundtable
discussion: “Tools for Technological Surveillance/Competitive
intelligence Improvements”, Gaiker, Bizkaia |
Mesa
redonda: “Herramientas para la mejora de la Vigilancia
Tecnológica/Inteligencia
Competitiva”, Gaiker, Bizkaia |
| March-April
2005, Vol. 4, No. 16, pp.24-27 |
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| Summary:
Observatory of Competitive Intelligence in the Hispanic
Community |
| Resumen:
Observatorio de la Inteligencia Competitiva en la Comunidad
Hispana |
| March-April
2005, Vol. 4, No. 16, pp.28-30 |
| - |
The study defined as "Observatory
of Competitive Intelligence in the Hispanic Community"
wants to obtain a reference vision on the practice
of Competitive Intelligence (CI) and the process by
which it reunites, analyzes and spreads the information
of the sector and the competition. The study has been
made with a specific group of companies that have
established or are in the process of defining a CI
department.
Sample: The survey is made on
an initial sample of 1,300 subscribers to PUZZLE -
Hispanic Magazine of Competitive Intelligience to
date 2004. Of them, 625 people that have informed
in the subscription form have identified themselves
as working with CI. This group will correspond to
the total sample of the study. The final sample was
of 47 companies, all of them pertaining to the Hispanic
Community.
Methodology: Questionaire with
34 closed questions. Date: The collection of data
has been made during November-December 2004.
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| - |
El estudio
definido como “Observatorio de la Inteligencia
Competitiva en la Comunidad Hispana” quiere obtener
una visión de referencia sobre la práctica
de la Inteligencia Competitiva (IC) y el proceso mediante
el cual se reúne, analiza y difunde la información
del sector y de la competencia. El estudio ha sido realizado
con un grupo específico de empresas que han establecido
o están en proceso de definición de un
departamento de IC.
Muestra:
La encuesta se realiza sobre una muestra inicial de
1.300 suscriptores a PUZZLE - Revista Hispana de la
Inteligencia Competitiva a fecha 2004. De ellos, se
han identificado 625 personas que han informado en
el formulario de suscripción que trabajan en
la Inteligencia competitiva. Este grupo corresponderá
a la muestra total del estudio. La muestra final fue
de 47 empresas, todas ellas pertenecientes a la Comunidad
Hispana.
Metodología:
Cuestionario en línea con 34 preguntas cerradas.
Fecha: La recogida de los datos se ha realizado durante
Noviembre-Diciembre 2004
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