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This number incorporates an article that gathers the concept
of the chain of value of a company to suggest an innovating
exposition to us that goes beyond the internal analysis
and allows to reformulate a business reviewing the creation
of value from the perspective of the client. In effect,
this technique can be used for the study and revision of
the activities that a company or unit of business makes,
but also can serve like a model of comparison with the competition
from the analysis of the processes of creation of value
used to produce the services and goods offered by the competing
companies. An application of the article could consist of
using the model suggested to the process and the activities
of Competitive Intelligence considering it like a subsystem
of the organization able to offer its specific services
to a third party.
The second article talks about the experience of a company
of the automotion sector. In this case we can appreciate
how the function of the CI allows to provide value for the
adoption of strategic decisions. The case suggests an effective
way that can be used to obtain a significant increase of
value contributed by the CI when integrating economic and
technological information. The example also allows to emphasize
the role of the relations between the different functions
and/or departments from the organization to obtain the maximum
benefit of the CI and the processes of direction in the
company.
Finally, we have introduced a new section in PUZZLE of
interviews to experts in the area of Competitive Intelligence
or Technologyl Watch that is going to provide ample vision
to us on the practice of the profession.
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