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Nº
14 - Understanding and Use of the Knowledge
PUZZLE - Revista Hispana
de la Inteligencia Competitiva
November-December
2004, Vol. 3, No. 14
(To access the complete edition
click the image)
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The 14th edition of PUZZLE is dedicated to the pick up
and use of the knowledge for Competitive Intelligence on
the part of the human resources. The human capital, and
therefore the intellectual, is one of the main sources for
the creation and development of Intelligence in the company
or organization.
"Intelligence", within our context, is synonymous
of capacities and abilities to interpret the facts and events,
as much external as internal, and to be able to offer a
solution to the problems created before, during and after
taking strategic decisions. For this reason, human resources
represent an essential capital for the center of Intelligence
and all the organizations.
For example, the first article of this number makes a proposal
of management of intangible resources or intellectual capital
to face the present competitive conditions.
To develop an I+D+I department also implies organizational
changes and an improvement of the potential of the intellectual
capital of a company. The case exposed in the second article
demonstrates the effort that a company must make to happen
of an isolated activity of CI to a center totally integrated
in the strategy of the organization.
Finally the case presented in the last article is an interesting
example of the use of the CI in a small organization formed
by multifunctional equipment defending collective interests
by means of a civic platform. Again the CI activity is an
instrument that improves its knowledge of the surroundings
and its capacity of action.
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In case that you are not registered and wish to do so,
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| Organizational
Intelligence as a dynamic creator of Intellectual Capital,
Carlos Merino |
| La
Inteligencia Organizativa como Dinamizador del Capital
Intelectual, Carlos Merino |
| November-December
2004, Vol. 3, No. 14, pp.4-10 |
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Currently,
intangible assets management is an increasingly relevant
issue for the improvement of the organizational competitiveness,
above all, from the point of view related to the resources
and capacities. Thus, the creation, development and
management of organizational knowledge, along with its
set of tools, are fronting the challenge to complete
traditional management schemes. This reality needs new
proposals that will allow it to dynamize this approach,
the frame of the subject called Intellectual Capital. |
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La gestión de los activos intangibles se está
convirtiendo, cada vez más, en una disciplina
relevante en los patrones de gestión actuales,
sobre todo, teniendo en cuenta los condicionantes
competitivos que requieren un adecuado manejo de los
recursos y capacidades organizativas. En este sentido,
la creación, desarrollo y gestión del
conocimiento organizativo y sus herramientas están
afrontando el reto de completar los esquemas de gestión
tradicionales. Esta realidad necesita de nuevas propuestas
que permitan dinamizar la citada gestión de
intangibles, en lo que se ha dado en llamar Capital
Intelectual.
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| Merino,
C. (2004) "La Inteligencia Organizativa como Dinamizador
del Capital Intelectual". PUZZLE - Revista Hispana
de la Inteligencia Competitiva. Noviembre-Diciembre
2004, Vol. 3, No. 14, pp.4-10 http://www.revista-puzzle.com\puzzle_sum_14.htm |
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| From Documentation
to Competitive Intelligence Departament: ZAMBON Group
case, Carla Vassori |
| De
la Documentación a la Inteligencia Competitiva:
El Caso del Grupo ZAMBON, Carla Vassori |
| November-December
2004, Vol. 3, No. 14, pp.11-17 |
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This
article offers a detailed view of the development of
the CI capability in Zambon Group, a multinational pharmaceutical
and chemical company. It describes an organizational
change process that emphasizes the role of CI as a strategic
decision support and stresses the role of CI as a company-wide
activity. Changing the role of CI from a pure documentation
function to a support for the organizational decision-making
really represents a challenge because there are a lot
of barriers that the CI professional must face within
the company. Top management should drive and facilitate
the process, but it’s not enough. An important
additional task is to integrate CI in the business planning
process. |
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Este artículo ofrece una visión detallada
de la función de la Inteligencia Competitiva
(IC) en el Grupo Zambon, una empresa multinacional
farmacéutica y química. Se describe
un proceso de cambio organizativo que culmina con
el énfasis en la misión que tiene la
IC como apoyo a la decisión estratégica
y subraya el papel del la IC como una actividad que
abarca toda la empresa. El cambio desde una función
puramente de documentación al apoyo a las decisiones
organizativas representa un desafío ya que
son muchas las barreras que el profesional de la IC
debe afrontar dentro de la empresa. La alta dirección
debería impulsar y facilitar el proceso, pero
eso no es suficiente. Una importante tarea adicional
es integrar la IC en el proceso de planificación
de la empresa.
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| Vavassori,
C. (2004) "De la Documentación a la Inteligencia
Organizativa: El Caso del Grupo ZAMBON". PUZZLE
- Revista Hispana de la Inteligencia Competitiva.
Noviembre-Diciembre 2004,
Vol. 3, No. 14, pp.11-17 http://www.revista-puzzle.com\puzzle_sum_14.htm |
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| Learning
from the Watch of “Salvem l’Empordà”:
Non-Profit Organization |
| Aprendiendo
de la Vigilancia de “Salvem l’Empordà”:
Organización No Lucrativa |
| November-December
2004, Vol. 3, No. 14, pp.19-20 |
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The following
case study describes the surveillance method applied
by the non-profit organization “Salvem l’Empordà”,
which aims to protect the area of the Empordá,
a region based in Girona, Spain. |
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El siguiente
caso describe de forma reducida las actividades y métodos
de Vigilancia de la plataforma cívica “Salvem
l’Empordà” para la salvaguarda del
suelo en l’Empordà, Girona, España. |
| PUZZLE.
(2004) "Aprendiendo de la Vigilancia de 'Salvem
l'Empordà': Organización No Lucrativa".
PUZZLE - Revista Hispana de la Inteligencia Competitiva.
Noviembre-Diciembre 2004,
Vol. 3, No. 14, pp.19-20 http://www.revista-puzzle.com\puzzle_sum_14.htm |
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