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Nº
13 - Management of Knowledge
PUZZLE - Revista Hispana
de la Inteligencia Competitiva
September-October
2004, Vol. 3, No. 13
(To access the complete edition,
click on the image)
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This edition of PUZZLE focuses on a main theme of Management
of the Knowledge and its transmission in the surroundings
of the enterprise organization. The Management of the Knowledge
is an enterprise practice that has become in this last decade
a tool essential to stimulate the diffusion of the intellectual
capital or the information in the company. Similarly, Competitive
Intelligence has developed concepts, theories and models
to capture the knowledge of the external surroundings. In
fact, the two practices have adopted one concept, in some
very similar cases, although focused in two different areas.
Let us believe nevertheless that the synergy is positive
and the capacity to use the two disciplines of intersecting
ways allows to obtain a significant advantage for the organization.
With similarity to the previous edition of PUZZLE, the
articles treated here emphasize the importance of the thread
of the formation as a tool of the transmission of the explicit
knowledge to the people who compose the organization. For
example, the holístico model developed and proposed
by Rodriguez and Gaitán puts in clear evidence the
multiple benefits of a colaborative learning within the
frame of the formation, all it makes available to the director
of Intelligence the possibility of improvement of the competitions,
abilities and of the cohesion of the equipment of CI or
TW. The second article emphasizes the different experiences
in formation that have been developed in the referring centers
of education to programs destined to the management of the
information.
In order to conclude this edition, the case of the management
of Intelligence framed in the scope of small and medium-size
companies is exposed. The example puts in evidence the capacity
to fit the Management of Knowledge in the scope of Intelligence.
In addition, this experience demonstrates that any procedure
of CI and TW can perfectly be adapted and be applied to
surroundings of enterprise management.
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to the complete editions of PUZZLE magazine is by free
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In case that you are not registered and wish to do so,
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of PUZZLE. |
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| Holistic
model for the instruction of Competitive and Technological
Intelligence: Integrating collaborative learning,
Marisela Rodríguez and Yari C. Gaitán
Cortez |
| Modelo
holístico para la enseñanza de la Inteligencia
Competitiva y Tecnológica: Integración
del aprendizaje colaborativo, Marisela Rodríguez
y Yari C. Gaitán Cortez |
| September-October,
Vol.3, No.13, pp.4-9 |
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Since
the mid-90’s, the area of Competitive Intelligence
has increased its diffusion and presence at a world-wide
scale. Since then, several efforts have been made to
consolidate this subject, departing from new information
gathering, analysis and spreading methods; at the same
time, there has been an increasing tendency to achieve
a specific strategy focusing on global system planning.
However, only small progress has been achieved in creative
and vanguard teaching models in this area. This document
shall propose a Holistic Model for teaching Competitive
and Technological Intelligence which integrates teaching
techniques known as Collaborative Learning, with roots
on the constructivism philosophy. |
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Desde mediados de los años 90, el área
de Inteligencia Competitiva ha incrementado su difusión
y presencia a escala mundial. A partir de entonces,
muchos esfuerzos se han desarrollado para la consolidación
de esta disciplina a partir de nuevos métodos
de acopio de información, análisis y
diseminación; de forma paralela se ha estado
presentando también una creciente tendencia
por lograr un enfoque más estratégico
para la planificación global del sistema. No
obstante, poco se ha avanzado acerca de modelos de
enseñanza creativos y vanguardistas en este
campo. En este documento se propone un Modelo Holístico
para la Enseñanza de la Inteligencia Competitiva
y Tecnológica que integra la técnica
de enseñanza conocida como Aprendizaje Colaborativo
y que tiene sus raíces en la filosofía
constructivista.
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| Rodríguez,
M. y Gaitán Cortez, Y.C. (2004) "Modelo
holístico para la enseñanza de la Inteligencia
Competitiva y Tecnológica: Integración
del aprendizaje colaborativo". PUZZLE - Revista
Hispana de la Inteligencia Competitiva. Septiembre-Octubre
2004, Vol.3, No.13, pp.4-9 http://www.revista-puzzle.com\puzzle_sum_13.htm |
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| Post-graduate
formation in Information and Documentation, Tomás
Baiget and Mari Carmen Marcos |
| La
formación de postgrado en Información
y Documentación, Tomás Baiget y Mari Carmen
Marcos |
| September-October,
Vol.3, No.13, pp.10-18 |
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The
ample offering of further education courses obliges
course organizers to understand the market in order
to assure that their content is competitive. To accomplish
it they must observe what their competitors are offering
and heed the demands of students and the marketplace
alike. Certain characteristics of the field of Library
and Information Sciences make it more necessary for
course co-ordinators to remain as alert as possible
to changes in the competition and in market. For example,
it is an area whose functions are frequently not well
defined; it is not well known or understood by society
at large; and its high rate of technology usage requires
ongoing training for adapting quickly to change. Two
examples are offered of post-graduate courses: “Management
of Information and Documentation within Businesses”,
offered by the ICT, and the “Online Masters in
Digital Documentation” offered by the UPF and IDEC.
The article describes how these two courses have adapted
to market demands in order to continue providing a competitive
service. |
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La amplia oferta en cursos de formación hace
que quienes los organizan tengan que estar atentos
al mercado para dar unos contenidos competitivos.
Para ello deben observar lo que otros cursos ofrecen,
y lo que los alumnos y el mercado profesional están
demandando. En el ámbito de la Información
y la Documentación se dan algunas circunstancias
que propician la necesidad de estar más alerta
si cabe a la competencia y al mercado, pues se trata
de un entorno con unas funciones en ocasiones poco
definidas, también poco conocidas por la sociedad
y las empresas, y además, con un alto grado
de uso de las tecnologías, lo que hace que
la formación en estos temas tenga que adaptarse
rápidamente a los cambios.
Se presentan dos ejemplos de cursos de postgrado:
el de “Gestión de Información y
Documentación en la Empresa” del ICT y
el “Máster Online en Documentación
Digital” de la UPF y el IDEC. En ellos se puede
observar la adaptación al mercado para continuar
suponiendo una oferta competitiva.
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| Baiget,
T. y Marcos, M.C. (2004) "La formación de
postgrado en Información y Documentación".
PUZZLE - Revista Hispana de la Inteligencia Competitiva.
Septiembre-Octubre 2004,
Vol.3, No.13, pp.10-18 http://www.revista-puzzle.com\puzzle_sum_13.htm |
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| "Intelligence"
department in Metalquimia, S.A., Alessandro Comai
and Joaquín Tena Millán |
| El
departamento de “Inteligencia” en Metalquimia,
S.A., Alessandro Comai y Joaquín Tena Millán |
| September-October,
Vol.3, No.13, pp.20-24 |
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The following
article summarizes the activity in Techonological Competitive
Intelligence of the enterprise Metalquimia in the meat
sector. The case will start with a short introduction
about the evolution of the familiar enterprise and will
mainly describe the story, essential functions and the
role of the Intelligence department. This statement
will finish with some reflections and future challenges
of the enterprise’s Intelligence departament. |
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Este
artículo resume la actividad de Inteligencia
Competitiva Tecnológica realizada por la empresa
Metalquimia en el sector cárnico. El caso empezará
con una breve introducción acerca la evolución
de la empresa familiar y describirá principalmente
la historia, las funciones principales y el papel del
departamento de inteligencia. Esta exposición
terminará con algunas reflexiones y los retos
futuros del departamento de Inteligencia de la empresa. |
| Comai,
A. y Tena Millán, J. (2004) "El departamento
de “Inteligencia” en Metalquimia, S.A.".
PUZZLE - Revista Hispana de la Inteligencia Competitiva.
Septiembre-Octubre 2004,
Vol.3, No.13, pp.20-24 http://www.revista-puzzle.com\puzzle_sum_13.htm |
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| Summary:
Competitive Intelligence in the best Spanish Practices,
PUZZLE |
| Resumen:
La Inteligencia Competitiva en las mejores Prácticas
Españolas, PUZZLE |
| September-October,
Vol.3, No.13, pp.25-28 |
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This article summarizes the e-book document that
displays the main findings obtained through an inquiry
on competitive intelligence operations in the nine
Spanish companies with the best practices on this
subject. The main purpose of the work is to examine
the Competitive Intelligence system that these companies
possess and the characteristics they demonstrate in
the preparation, recollection, analysis and distribution
of economic and technological intelligence within
the organization.
This organization intends to meet a significant quantity
of data to construct a comparative model of improved
practice and to provide the useful and pertinent elements
for other Spanish companies that are in the initial
stages of developing a CI program.
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Este artículo resume el e-book, documento
que expone los hallazgos más importantes obtenidos
a partir de una encuesta sobre las operaciones de
inteligencia competitiva en nueve empresas españolas
con mejores prácticas en esta materia. El propósito
principal del trabajo es examinar el sistema de Inteligencia
Competitiva que poseen estas empresas y las características
que muestran en cuanto a la preparación, recolección,
análisis y distribución de inteligencia
económica y tecnológica en su organización.
Esta investigación trata de reunir una cantidad
de datos significativa para construir un modelo comparativo
de mejor práctica y para proporcionar elementos
pertinentes y útiles para otras empresas españolas
que se encuentren en las etapas iniciales del desarrollo
de un programa de IC.
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| PUZZLE
(2004) "Resumen: La Inteligencia Competitiva en
las mejores Prácticas Españolas".
PUZZLE - Revista Hispana de la Inteligencia Competitiva.
Septiembre-Octubre 2004,
Vol.3, No.13, pp.25-28 http://www.revista-puzzle.com\puzzle_sum_13.htm |
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