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PUZZLE
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Editorial |
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PUZZLE publishes electronically articles
and unpublished works about Competitive Intelligence and
the Technology Watch with the objective to diffuse its knowledge
and practice in the Hispanic Community. The articles and
works are carried out by recognized experts of Competitive
Intelligence (CI) and the Technology Watch (TW) and they
develop themes of interest of the professional groups and
academics of all the Hispanic Community.
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PUZZLE Hispanic magazine of the Competitive Intelligence
is published bimonthly, of edition and electronic distribution
by the network and of free access with free subscription.
The format of the publication is academic-scientific, of
adaptable extension to the contents and with traditional
layout. It publishes texts of various types, all related
to the CI and the TW: Tools, Models, Cases and Experiences
and Notes of press of the world of the CI and TW.
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The organization of the editorial
is formed by two directors, a general coordinator and an
editorial committee. The two directors, Alessandro
Comai and Dr.
Joaquín Tena Millán are known specialists
in CI and TW with much experience and numerous publications.
The general coordination is done by Manuel
Membrado, a marketing technology specialist and supervisor
of EMECOM. The Editorial
Committee is formed by professionals and academics recognized
by their knowledge of the world of the CI and TW pertinent
to the private sector and universities of various countries.
The Magazine PUZZLE is published by
EMECOM Consultants, S.L. Legal deposit Number: B-45448-03
and ISSN: 1696-8573.
Editorial Direction
PUZZLE is led by two Directors; Alessandro
Comai, independent consultant of CI, associated professor
of the University POMPEU FABRA and doctorate in Ph.D. by
ESADE in Barcelona; and the Dr.
Joaquín Tena Millán, qualified professor
of Organization of Businesses of the University POMPEU FABRA
of Barcelona and Director of the MBA Part Time program and
of the Businesses Direction Diploma of the IDEC, center
of continuous formation of the UPF. They both negotiate
the editorial line of PUZZLE and have responsibility on
the editorial committee.
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| Alessandro
Comai, ESADE, España |
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| Licenced
in Industrial Engineering (BSc Honor), MBA from the
Universidad
Pompeu Fabra (UPF), DEA (ESADE) and Ph.D. Management
Science candidate ESADE.
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| Director
of 2IC - Incontro Competitive Intelligence, works in
consulting to establish units of CI and to carry out
analysis of the competence for businesses of different
sizes and sectors. Is a professor associate of the UPF
and professor of the ISM and has written various articles
specialized in the CI. Is an editorial member of the
Journal of Competitive Intelligence and Management (JCIM)
and member assets of SCIP (Society of Competitive Intelligence
Professionals) and is associated to the ISSA. |
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| Joaquín Tena Millán,
Universidad Pompeu Fabra, España |
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MBA from the University of California at Los Ángeles
(UCLA, USA.). Doctor and Licence in Económic
Sciences and Business from the Universidad Autónoma
of Barcelona. |
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Qualified professor of Organization of Businesses of
the University Pompeu Fabra. Director of the MBA Part
Time program and of the Diploma of Business Direction
of the IDEC, center of continuous formation of the University
Pompeu Fabra. Author of various articles and of the
books Analysis and Formulation of Business Strategy
with J.D. Grimá, The Environment of the Business
and Organization of the Business: Theory and Applications.
Is editorial member of the Journal of Competitive Intelligence
and Management (JCIM) and associated to SCIP and to
the Strategic Management Society. |
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Publications of PUZZLE
PUZZLE publishes electronically contents
for all the Hispanic Community. PUZZLE does not have a sectorial
orientation, the CI should be utilized for absolutely all
the sectors of activity and to form part of all of the academic
processes for the economic-business formation.
The groups of interest include the
following:
- Directors/Managers/CEO
- Academic, teachers, students
- Central and Technological Parks
- business Associations and Centers of business and economic
Development
- Executives responsible for I + D + I, data processing
and Telecommunications
- Executives responsible for Logistics of Production
- Executives responsible for Marketing and Sales, strategic
planning, Product Managers, Enterprising
- Businessmen, Investors
- Directors information units, Documentalistas, and University
Libraries
- CI and TW project Managers Responsible of Centers of Competitive
Intelligence (CIC)
- Consultants of CI and TW, Business Consultants
Contents
PUZZLE has criteria of selection and
validation of equivalent contributions to its level of quality.
With the objective to contribute the maximum level of quality
to their readers, PUZZLE applies the method of double blind
in the selection of contributions and, once accepted, all
the works exhaustively are revised for the team of correction
and revision.
PUZZLE treats the following themes
of the Competitive Intelligence and the Technology Watch:
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- Planning of projects of CI and of
the necessities
- Methods and techniques for the search of the information
- Obtaining of the information through the human resources
- Model of analysis
- Process of analysis
- Distribution of the Intelligence
- Contraintelligence and security of the Information
- Legal Aspects
- Intellectual Property
- Ethics
- Management of database
- Education and formation
- International and Intelligence abroad
- Evaluation of the effectiveness
- Management of the human resources
- Management relation between users and agents of CI
- Software and data processing applications for the CI
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Systems of Information / IT
- Diagnostic and/or audience of ICI
- Structure and organization
- Alliances and networks
- Use of the CI in the PYMES
- Study of the environment
- Factors of the industry
- Management of the knowledge
- Marketing and Sales
- Technological and I + D
- Finances
- Role of the state
- Library science
- Development of theories
- Studies of cases
- Revision of books
- Consultancy |
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Editorial Committee
PUZZLE has the objective to offer
to its subscribers the contents and the tools of access
with a level of maximum quality. For that reason, the editorial
Committee is formed by professionals and adademics recognized
by their knowledge of the world of the CI and TW pertinent
to the private sector and universities of various countries.
The Committee has the mission to select and to value in
double blind the proposals and articles presented. Also,
next to the Directors of PUZZLE, the Editorial Committee
participates in the annual definition of monographics of
the Magazine PUZZLE. The Committee is formed by the following
members:
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| Tomás Baiget, IDESCAT,
Spain |
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| Industrial Engineering. Works
in the Institute of Statistics of Catalonia (Idescat).
Academic director and professor of the graduate course
of Systems of Documentation in the Business of the Catalonian
Institute of Technology (ICT) and Master of Digital
Documentation of the Universitat Pompeu Fabra. Founder
and co-director of the magazine The Professional of
the Information (EPI) and Member of the Counsel of Editing
of the Spanish Magazine of Scientific Documentation
(REDC). Creator of the board of directors DirIWE of
librarians-documentalistas and of the electronic forum
of discussion IweTel. |
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| Irene Patricia Lozano Cárdenas,
Instituto Mexicano del Petróleo, México |
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| Her basic formation went like
Pharmaceutical Chemistry Biologist (graduate of the
UNAM), and during the last thirteen years, has developed
in the country of the strategic application of the resources
of information and of the Competitive Technological
Intelligence in the organizations in the national and
international environment. Likewise, counts on experience
in areas related to the management of the technology
and the processes of technological innovation, the strategic
administration and the planning, as well as in diverse
topics of industrial property as a consequence of her
training in the European Office of Patents and the World
Organization of the Intellectual Property. At present
coordinates the area of technological intelligence of
the Mexican Institute of Petroleum |
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| Rosa Freire Corzo, CIS
Galicia, Spain |
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| Rose
Freire, Licensed in Philosophy and Letters with an extensive
postgradual formation in matters related to the management
of Information, Technologies of the Information and
Communication, Technology Watch, Transfer of Technology
and Industrial Property, is currently responsible for
the Unit of Strategic Information of the center of Innovation
and Services of Galicia, CIS Technology and Design,
as well as of the Center of the Link for the Innovation,
IRC Galactea, in the same one. |
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has dedicated the last years of her professional career
to the planning, coordination and technology watch of
Units management and Competitive Intelligence in different
Companies of the Public Administration. It fits to emphasize
her work carried out in the year 2002 with the setting
in motion of "Zaintek", a Unit of Technology
Watch and Competitive Intelligence that the Autonomous
Delegation of Bizkaia put to the service of the pymes
bizkainas. |
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| Carlos Merino Moreno, IADE
- Universidad Autónoma de Madrid, Spain |
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| Licensed
in Administration and Direction of Businesses and Graduated
in Business Sciences by the University Carlos III of
Madrid |
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present is Businesses Organization professor in the
Autonomous University of Madrid and manager of the University
Institute of business Administration (IADE). He has
coordinated the project Circulos of Innovation of Madrid
related to the environment of the technology Watch,
besides coordinating different European projects in
matters of technological and economic intelligence.
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| Yara Rezende, Natura Cosmeticos
S.A., Brazil |
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| Graduate in library science to
the University of São Paulo, now works as a director
of information in Cosmetic Nature INC. (Brazil). Gives
various seminars in the course "Information Management
for Knowledge Management" to the graduate school
SENAC and is a creator of the first virtual Bookstore
in Brazil (1981). She is a specialist in systems of
information for the business, the management of the
knowledge and the activities of mediation. |
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| Marisela Rodríguez Salvador,
ITESM - Tecnológico de Monterrey, México |
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| Doctor with honorable mention
in Administration and Direction of Businesses by the
Technical University of Catalonia in Spain. |
| Is a specialist
in Systems of Technological and Competitive Intelligence
as well as in the Administration of the Innovation and
the Technology. She has qualified and developed consultancy
to numerous businesses and institutes of investigation.
Is an international lecturer. She has published articles
in magazines and Congresses arbitrated in various countries
of the American and European continent. Has been a teacher
invited by the University Complutense of Madrid, in
Spain. Belongs to the scientific committees of the Strategic
Program and Scientific Watch of France, as well as of
the Latin American Association of Technological Management
(ALTEC). Also belongs to the Mexican Association of
Executives of the Applied Investigation and the Technological
Development (ADIAT). At present labors in the Center
of Design and Innovation of Products of the Technological
Institute and of Upper Studies of Monterrey where she
is responsible for the Technological and Competitive
Intelligence area for the Innovation, offering consultancy
and training in the area. |
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Authors
The collaborators of PUZZLE are professionals
and academics of various countries recognized by their knowledge
in some of the specialties of the Competitive Intelligence
(CI) and the Technology Watch (TW) that develop their activity
in different sectors, public and private, as well as in
universities. Specialists in security, in patents and marks,
in IT, in I+D+I, university Professors and teachers, practical
experiences in the private and public sector, etc., they
are some of the contributors that collaborate periodically
with PUZZLE.
PUZZLE offers its collaborators a
program of credits that permits the utilization of advertising
spaces.
PUZZLE Magazine
PUZZLE Hispanic Magazine of Competitive
Intelligence is published bimestrially, of edition and electronic
distribution by the network and of free access with free
subscription. The format of the publication is academic-scientific,
of adaptable extension to the contents and with traditional
layout. It publishes texts of several types, all of them
related to the CI and the TW: Tools, Models, Cases and Experiences
and Notes of press of the world of CI and TW.
Access to the totality of editions
of PUZZLE magazine is free with subscription. With the subscription,
in addition to having access to all the contents, the subscriber
will receive the electronic bulletin of publishing new features,
in a noncommercial character. Furthermore, the subscriber
will happen to comprise of the greater community of professionals
and those interested in CI and TW of the Hispanic Community,
approximately 3,700 subscribers (november 2006) in 36 countries
of Europe and America.
Each number is dedicated to a concrete
theme, and the following themes have been developed to date:
2006
Nº 23 - Inteligência
Competitiva no Brasil
Nº 22 - Innovación
e Inteligencia Competitiva
Nº 21 - Viabilidad de
la Inteligencia Competitiva
Nº 20 - Oportunidades
de la Inteligencia Competitiva
2005
Nº 19 - Análisis
Dinámico del Entorno
Nº 18 - Investigation
Nº 17 - Competitive
Intelligence in SME
Nº 16 - Competitive
Intelligence
in the Hispanic Community
Nº 15 - The Chain
of Value in Competitive
Intelligence
2004
Nº 14 - Learning
and Knowledge Use for Competitive Intelligence
Nº 13 - Knowledge
Management in Competitive Intelligence
Nº 12 - Formation
in Competitive Intelligence
Nº 11 - Distribution
of the Competitive Intelligence
Nº 10 - Methods and
Techniques for Information Searching
Nº 9 - Intelligence
for Export
2003
Nº 8 - Patents and Technology
Watch
Nº 7 - Corporate Security
Nº 6 - ROCI: Return
of Competitive Intelligence
Nº 5 - Information Technology:
Opportunities in Competitive Intelligence
Nº 4 - Competition and
Abilities for Competitive Intelligence
Nº 3 - Cross-section
of the sector: Sources of information
2002
Nº 2 - Model of Value
Nº 1 - Welcome to PUZZLE!
Press
The mission of PUZZLE is to spread
the knowledge and practice of Competitive Intelligence and
Technology Watch all throughout businesses and organizations
of the Hispanic Community. With this in mind, PUZZLE sends
informative notes of press on CI and TW to economic and
business mediums. The press notes mainly talk about the
information of the results of works or studies of PUZZLE
Publications and to monographic editions of general interest.
PUZZLE makes available a special
section for the press on
their website with concrete information and access to the
Press Release and Notes of Press up to the current day.
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